In our day to day lifestyle, we are using many tools to save our time and make things easy. Think Chart is the best Digital Marketing Planning tool for identifying the real requirements of the Client.
Usually, before the first meeting with clients, I give this tool to them. According to my experience, more than 60% of clients don’t know their requirements. Therefore after executing a strategy, they get disappointed with the whole digital marketing industry. People are expecting the wrong results from the misguided effort.
As a digital marketer, I need to see a happy ending. If you need a happy ending, you need a strong beginning. Therefore I am using this tool. If you are a digital marketer, I recommend this to you. If you are a business owner, you should take this Think Chart Tool for the first meeting with your Digital marketing strategist.
This Guide will help you to create perfect Think Chart. And also keep in mind, You can customize this think chart according to your purpose. I have created this, especially for small hotel owners.
To explain the think Chart, I have filled some data. It’s just an example to give a clear idea.
Think Chart Data Filling Order
I suggest this order. If you feel it’s better to fill out the goal as earliest, it’s your choice. You have freedom for any change. As I said earlier, you can change the layout according to your purpose.
In here, you have to add the budget. You can add Total budget or Monthly Budget. If you add a total budget, decide your duration.
As an example,
I have an LKR100000 budget for five months. Then Your Digital Marketing Consultant will set his strategies according to the budget.
What do you have now?
In this section, you have to add your current situation. Add everything as points with real numbers.
This section is essential. The values section will help you to catch your unique point. If you need a build a brand, we need to highlight your brand through unique values. Such as hotel View, Special and unique Facilities, etc. and also add your resources here. Then your digital marketing strategies can utilize those resources. It will help to reduce the extra cost. Take your time and fill this section carefully. Think deeply, and never miss any simple point.
Add future plans and Goals here. Then your digital marketer will able to plan his project and utilize your resources according to it.
Add the Duration. For this Section, You will need help from a digital marketing consultant.
Fill this section at the meeting. This section is a team effort. According to your budget and resources, a Digital Marketing consultant will suggest these strategies. Share your ideas with them and respect his suggestions too. Then you will be able to get a perfect output.
In this section, add how to execute the above strategies. I mean the process of the project. Then You can get an idea about the whole process. You can fill this section during the meeting with the digital marketing strategist’s help.
This is a final section. You can add any special point here.
As I said earlier, this tool can make a significant impact on your final result. Especially I have planned this Think Chart for Small hotel owners. You can create your Think Chart using this foundation according to the purpose.